Over the past few weeks, I’ve been in the process of rebranding my personal projects to my own name, and phasing out z43 Studio from their name. I’m still amazed at all I’ve been able to accomplish at such a young age looking back at what I’ve done under the old z43 name. Over the past year working at Code42, I’ve unfortunately found myself no longer planning the time to build and support my personal projects. This rebranding effort can hopefully revitalize some of the passion I still have towards solving big real world problems.

The z43 Studio brand has been a growing experiment of my professionalism and creativity in consulting and problem-based development, but the time has come for the sun to set on the z43 name and be replaced with my own. This shift is helping me promote my personal work as my own projects, rather than adding an additional layer between me and my users. It also will hold myself more accountable for the successes and failures of these projects. All of my projects will be transitioning to a more personal branding over the next few months, starting with my new showcase website.

These commitments, like attaching my own name to my work, rebranding my software and making more of my projects open source, are all part of my new focus on personal work. You’ll be hearing a lot more from Hank Brekke in the next few weeks, and seeing more amazing software come.

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